Aggressive marketing campaigns launched by the kerala tourism development corporationthe government agency that oversees tourism prospects of the statelaid the foundation for the growth of the tourism industry. In a research article by manoj p k 2010 19, tourism in kerala. Tourism leads to arrival of tourist in the country. Within a short span of two and half decades, kerala succeeded in establishing its tourism brand in the international market. Electricity tariff subsidy for specified tourism projects iv8 v. Kerala tourism policy 2012 ecotourism society of india. Boat races held during festival seasons are also a major tourist attraction which is also a great promoter of kerala tourism. Kerala tourism frames its policy based on the statistics of the tourist. Adventure tourism market report, study by george washington. Introduction kerala, a state on indias tropical malabar coast. No approval required for foreign equity of up to 51 per cent in tourism projects. Information technology it is the acquisition, processing, storage and.
The tourism industry in india plays a significant role in transforming the society and economy. Religious tourism an introduction perspective of religious tourism in india religious tourism can be defined as travel with the core motive of experiencing religious forms, or the products they induce, like art, culture, traditions and architecture. Tourism in kerala is fairly recent origin as can be clearly seen from the trend in the tourist arrivals and receipts, which can be regarded as the major indicators of tourism in any region. Kerala tourism an observation department of management studies, school of commerce and management studies, kannur university 52 chapter 4 52 tourism is a multi segment industry. A study of the imperatives and impediments with focus on ecotourism, the tourism sector in kerala state in india is analysed in. An e catalogue of kerala tourism videos in the format of an ebook was. Tourism in india has seen exponential growth in the recent years.
I hope that kerala tourism statistics 2017, prepared by the research. It is a service industry whose products are consumed on the spot forming invisible exports. Technological advancement, growth of trade and other service activities during the last one decade have placed the tertiary sector in the forefront of development. The role and importance of cultural tourism in modern. An ecatalogue of kerala tourism videos in the format of an ebook was. Tourism industry also as it helps in easy decision making for individualtraveler through the information.
Additionally, a substantial malayalam film industry effectively competes against both bollywood and hollywood. Kerala has many plus and minus points, which either contribute to the growth of tourism in the state or act as stumbling blocks to the industry touching its pinnacle. Documents to be submitted along with the application. The different levels of culture will be the rituals, the heroes and the symbols of the given.
As a result of the digital revolution, the international development trends in tourism have opened the way for novel solutions like cloudbased booking sites or information and experience sharing via. Kerala tourism looks forward to revival after flood tourism contributes to about 10% of the states gdp and is responsible for about 15 lakh jobs. There is an increase in the number of foreign tourist due to excellent services provided to them. Tourist centres listed in the destination kerala scheme of kerala s tourism department iv7 exhibit 4. Read more of our views below with water pollution, be it beaches or backwaters, a growing concern. Kerala s tourism vision 2025 a synopsis v1 vision v1 vision targets v1 swot analysis v1 strategy v2 action plan v2 vi. From 70 million international tourists movements in the year 1960, wto forecasts that international tourism arrivals worldwide would reach 1. According to the ciimc kinsy report medical tourism industry in kerala is. Overdevelopment and its trail of destruction are now the biggest issues when it comes to responsible tourism in kerala. Kerala has an active tourism industry and that has been accepted as one of the most suited industry. The book titled kerala tourism statistics 2017, covers data on international and domestic tourist arrivals, the key market trends, earnings from tourism and useful information related to the tourism industry. As a large service industry tourism has an important role in economic development. The origin of kerala tourism can be traced back to the 1950s, when the state set up a hospitality department.
All you have to do is select the type of places youd like to include restaurants, museums, etc. The first tourism policy of the state was announced in 1995 underlining the importance of public. Challenges of tourism industry in kerala visitor kerala. The tag line kerala gods own country was adopted in its tourism promotions and. Kerala s gross state domestic product gsdp surged at a compound annual growth rate cagr of 11. Social media has been playing a great role in our every days life and in every industry, it plays a crucial role in one or other way. Kerala tourism is ranked as one of the fastest growing tourism industry in the country and the ministry has been often adjudged as key department that aggressively worked on to make kerala tourism into top 100. As an instrument for development, it contributes to sustainable human development through poverty alleviation, employment generation and environmental regeneration in remote and backward areas. Doc impact of social media on tourism industry honoria. The coconut palms, the red tiles houses, the innumerable lakes and beaches will remain long lasting impressions to any visitor. Growth of tourism industry in kerala and need for sustainable tourism development aswathy m. Moderate climate and the rich art and culture are positive factors that help to foster tourism development.
How kerala tourism is on the road to recovery after floods. Travel and tourism course is a blessing to kerala gods own country to provide manpower. Introduction the beautiful land, kerala with its unique cultural and geographical features attracts tourists from all over the world. Kerala, gods own country, is one of the hottest tourists destinations of the world, attracting both domestic and international tourists. Liquor sales in kerala is a public sector undertaking, through which the government earns a significant revenue. Kerala tourism conservation and preservation of areas. It is prime regulatory agency that overviews and supervises entire tourism activities of the state. The information communications technologies ict plays a major role in tourism. It was also intended to study domestic tourism activity by different population categories such as age, economic level, activity status, occupation and industry of work, etc characteristics of trips such as purpose. Indian tourism industry has acquired a significant place all over the world. When youre done, you can download your kerala travel guide to your phone or tablet, or print it as a pdf. Backwater tourism is centered mostly around alappuzha, kollam and kumarakom.
Travel and tourism industry is one of the worlds great industrial sectors. Tourism industry is a major contributor to the states economy. A few days later, on 29th june 2010 the kerala tourism conservation and preservation of areas amendment, bill 2010 the tourism amendment bill 2010 was placed before the state legislative assembly, presumably in order to ensure that the kerala tourism conservation and preservation of areas ordinance, 2010 kerala ordinance 2010. Kerala tourism policy and initiatives taken by kerala government to promote tourism. The overall plan outlay to the sector has been increasing over the years but the share of tourism sector in the total state plan outlay is negligible. Kerala has not done well in agriculture and industry in. Presentation on presented by sanoujam srikant submitted to prof. The allocation to the tourism sector has not been above one per cent.
The government of kerala declared tourism as an industry in july 1986. Kerala tourism department is a major government ministry under kerala government. The purpose of this paper is how the travel and tourism industry are changing and development in the world. But rajeesh emphasises that even though the tourism industry in idukki area and in kerala as a whole has been affected, the situation is slowly getting better and that strong efforts are. Kerala, a state situated on the tropical malabar coast of southwestern india, is one of the most.
Tourism of kerala essayskerala is probably the greenest place you will ever see, it is one of the 10 paradises in the world. Kerala initiated tourism development programmes by establishing an. Kerala is one of the smallest states in india, having only 1. Pdf worldwide governments have recognized tourism as a sector with immense potential for economic development and employment generation. Kerala s backwaters is the most popular tourist attraction of kerala which enhance the kerala tourism to a large scale. Likewise tourism industry contributes significantly to national gdp, it is a. The tourism industry in kerala, which accounts for 12 per cent of the states economy, has come to a grinding halt as floods damaged roads, airports, rail lines, forcing tourists to cancel their. A webometric analysis of medical tourism websites in kerala. One of the important drawbacks that ties down keralas huge potential for an energetic tourism industry is the weak infrastructure that the state suffers from, the chief among them being traffic jams. The role and importance of cultural tourism in modern touri sm industry 203 according to hofstede 1997 the core of a culture is formed by the values figure 1. Although tourism statistics show that a large amount of revenue is. Status of kerala governments tourism development projects.
The first tourism policy of the state was announced in 1995 underlining the importance of public private partnership. World tourism organisation statistics indicates that the tourism industry will continue to grow from strength to strength. Kerala tourism looks forward to revival after flood the. Tourism policy english 2012 ecotourism society of india. The state has been sustaining a high revenue deficit and has been unable to maintain its fiscal deficit within the 3% target of gsdp. Tourism is an industry because of the following reasons. With the kerala trip guide, you can get more details about the fairs and festivals of the state. Kerala has emerged as one of the prime tourism destinations on the. The policy proposes the inclusion of tourism in the concurrent list of the constitution to enable both the central and state governments to participate in the development of the sector. Kerala tourism development corporation ltds tourist accommodation properties. In the decades that followed, kerala tourism was able to transform itself into one of the niche holiday destinations in india. Onam is a time for sports and festivities and in kerala where onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate colorful aquatic festivals are organized along the sacred river pampa.
Conscious effort to develop tourism in kerala dates back to the late 1980s and till which time tourism was a neglected sector. Kerala tourism, kerala tour, tourism destinations, tourist. The confederation of indian industry cii has declared 20062007 as medical tourism year in kerala and they organized an international conference and exhibition on health tourism in 20 at kochi, kerala. Following coronavirus confirmation in kerala, there were waves of cancellations of hotel bookings and tour packages. Kerala has a wide range of fiscal and policy incentives for businesses under the industrial and commercial policy and has welldrafted sectorspecific policies.
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